Baking soda & peroxide whitening with tartar protection. The clean feeling of baking soda & peroxide plus whitening. Fights cavities. Tastes good without the salty aftertaste. Fights tartar. Gentle on tooth enamel. Removes surface stains to whiten teeth. Leaves teeth feeling smooth. Leaves mouth & breath feeling refreshed. www.pg.com. www.crest.com. Questions? 1-800-492-7378.