Ammonia-free + keratin protection. Blends away grays. Lasts 28 shampoos. Designed for dark hair. This creme formula is designed to blend away grays and give event he darkest hair a color boost. Keep your color fresh. Up to 6-weekly treatments of our Color Treat Conditioner, with coconut oil. Leaves hair noticeably silky and shiny with each use, until you color again! (vs untreated). Crema Keratina helps protect hair. Experience our unique non-drip 20 min ammonia-free system with keratin! It helps protect your hair while coloring! Try Pantene Color Preserve products, for your color-treated hair. Questions? 1-800-Clairol (1-800-252-4765) or visit clairol.com. Write us at P&G Beauty, PO Box 5324, New York, NY 10150-5324. Made in Mexico.