Color blend technology. Layers rich tones and contouring highlights in one simple step. 100% gray coverage. Long-lasting. Our color blend technology layers rich tones and contouring highlights - in one simple step! Make-up artists create a natural look by layering and blending tone and color. Nice 'n Easy does for your hair color what expert make-up artists do for your skin! Natural Dark Golden Blonde: Layers warm, golden tones and enhances natural highlights. For optima! results, use on dark blonde to medium brown hair. On gray hair, color appears lighter than non-gray for a highlighted effect. On natural red hair, color gives a lighter red result. 100% gray coverage ! Lasts up to 8 weeks! Ultimate natural-looking color! Q. Why is Nice 'n Easy Haircolor so amazing? A. Nice 'n Easy gives you ultimate natural-looking color by layering rich tones and contouring highlights in one simple step. Q. Will it cover my grays? A. Yes! Nice 'n Easy promises 100% gray coverage. For really resistant grays, try gray solution. Q. How long will my color last? A. Nice 'n Easy lasts up to 8 weeks. And we've included our exclusive ColorSeal Conditioning Gloss to help seal in beautiful, natural-looking color and add intense shine. Q. How does it work? A. Our exclusive Color Blend Technology gives you a pigment-rich base layered with contouring highlights. Additionally, the formula, with our exclusive Triple Shine Hydrience Conditioning Complex, delivers up to 33% more shine (vs. untreated hair). Made in Mexico.