Perfect for first time colorers! No ammonia. Lasts up to 28 shampoos. Natural looking tones and dimensional shine. Blends away gray. Layers warm, golden tones and enhances natural highlights. For optimal results use on medium brown to black hair. On gray hair, color appears black. On natural red hair, color gives a black result. For even longer lasting perfect color, try Nice 'n Easy permanent color with Color Blend Technology for rich tones and contouring highlights for natural looking color in one simple step. This Pack Contains: Color Activating Creme; Color Formula; 2-minute Moisture-Rich Conditioner; Easy to follow instructions; Application Gloves. Q. How do I know if Nice 'n Easy non-permanent is right for me? A. Nice 'n Easy non-permanent is ideal for first time colorers - no visible roots, no long term commitment. It's natural looking non-permanent color that gradually washes away, leaving no visible rootline behind. Q. How does it work? A. It's so easy to use & takes only 15 minutes - just apply, leave on for 15 minutes, then rinse out. Nice 'n Easy non-permanent's colorant wraps each hair with rich natural looking color, and there's no ammonia. Q. Will it blend away my gray? A. Yes! Nice 'n easy non-permanent beautifully enriches your own natural hair color and blends away gray in just 15 minutes! Q. How long will my color last? A. Nice 'n easy non-permanent gradually washes away in about 28 shampoos. If you select a shade that is darker than your natural hair color, it may take longer to fully wash out. Perfect for first time colorers. Made in UK.