Maple creme. 10 minutes. Healthier-looking hair, fresh color (vs. untreated). Ammonia-free color. Blends away grays. Lasts 28 shampoos. Natural Instincts Creme with Week 2 ColorFresh! Revitalizer, works in 10 minutes, for fresh color and a touchable softness you can feel for up to 6 weeks. On day 1, our rich color creme with antioxidants plus the conditioner, give outstanding damage protection and help prevent hair dryness while coloring. 2 weeks later, revitalize your color with ColorFresh! Revitalizer, a conditioning creme that adds color pigments back to your hair in just 5 minutes. Professional Advice from the Clairol Experts: If you are not sure which shade to choose, start with a lighter shade. Made in Mexico.