Lasts 28 shampoos. With aloe, vitamin E & coconut oil. Less damaging. Clinically proven. 10 min. Ammonia-free. Proven healthier-looking (vs untreated), radiant color. Blends away grays. Natural Instincts with an ammonia free formula, gives you healthier-looking (vs untreated), radiant color and blends away gray in 10 minutes. Colors last up to 6 weeks. System with aloe, vitamin E & coconut oil. Our demi-permanent Natural Instincts system with aloe, vitamin E and coconut oil. It's proven less damaging (Natural Instincts Level 2 non-permanent vs. the leading Triple Protection Level 3 permanent creme color: based on amount of surface damage). See radiant color, and feel touchable softness after coloring. Condition your color. Natural Instincts with a unique blend of aloe and coconut oil - it's haircolor that actually improves the healthy look of your hair! Natural Instincts provides 6 weekly treatments of our Color Treat Conditioner that helps protect hair from dryness and damage for soft, shiny hair until you color again. Try Pantene Color Preserve products, for your color-treated hair. Questions? 1-800-Clairol (1-800-252-4765) or visit clairol.com. Write to us at P&G beauty, PO Box 5324, New York, NY 10150-5324. Professional Advice from the Clairol Experts: If you are not sure which shade to choose start with a lighter shade. Patents: www.pg.com/patents. Made in Mexico.