With aloe & vitamin. Clinically proven. Less damaging (Natural Instincts level 2 non-permanent vs leading Triple Protection level 3 permanent creme color: based on amount of surface damage). 10 min. Ammonia-free. Proven healthier-looking (vs untreated), radiant color. Reduces brass. Blends away grays lasts 28 shampoos. Natural Instincts: same great shade. Healthier-looking(vs untreated), radiant color Natural Instincts Brass Free is ammonia free, and helps neutralize brassy tones. Healthier-looking (vs untreated), radiant color in 10 minutes and blends away grays. Color lasts up to 6 weeks. System with aloe & vitamin. Our demi-permanent Natural Instincts system with aloe, vitamin, and antioxidant-rich colorant. It's proven less damaging (Natural Instincts level 2 non-permanent vs leading Triple Protection level 3 permanent creme color: based on amount of surface damage). Plus our brass seeking dyes counteract unwanted red and orange tones. See radiant color, and feel touchable softness after coloring. Revitalize your color. Only Natural Instincts includes a ColorFresh Revitalizer to revitalize your color after 2 weeks. On day 1, our Natural Instincts system, with aloe, vitamin and an antioxidant-rich colorant, gives outstanding damage protection and helps prevent hair dryness while coloring. 2 weeks later, revitalize your color with ColorFresh Revitalizer, a conditioning creme that adds color pigments back to your hair in just 5 minutes. Try Pantene Color Preserve products, for your color-treated hair. Questions? 1-800-Clairol (1-800-252-4765) or visit clairol.com. Write to us at: P&G Beauty, P.O. Box 5324, New York, NY 10150-5324. Made in Mexico.