New. Sulfate-free. Fights fade out. Gentle on color-treated hair. Be Gentle: Freshly color-treated hair needs a little extra love. Swap out your shampoo and conditioner to lavish your shade with this conditioning cleanse to feel the moisture and fight fade out. This sulfate-free formula, with luscious rose scent, cleanses with low lather and helps protect your color from the dreaded wash-out. www.herbalessences.com. Made in USA of US and/or imported.