No artificial colors or flavors. Gluten free. 40 calories per cup or less. No artificial preservatives. 100% whole grain. Air popped. What does the 50 in Smart50 mean? 50 calories per cup or less! What! And it tastes like a little salty happy place. Whoa! www.smartfood.com. Questions or comments? 1-888-924-5654 weekdays 9:00am - 4:30pm Central Time. (at)smartfoodpopcorn. Facebook. Instagram.