Triple Action Formula. 1. Activated baking soda to eliminate odors and provide long lasting freshness. 2. Leaves laundry smelling fresh. 3. Removes even the toughest stains. POWERFULLY CLEAN NATURALLY FRESH™. Dissolves quickly--great for cold water cleaning. ARM & HAMMER™ Baking Soda Story: For over 160 years, ARM & HAMMER™ Baking Soda has been working its wonders across America. Homemakers have trusted it as their "secret" household helper for generations. Today, thanks to the same pure power of Baking Soda, ARM & HAMMER™ products deep clean, deodorize, whiten and freshen--all safely* and naturally. It's good for our homes, our lives, our families and our pets. ARM & HAMMER™ Baking Soda--good solutions for your home and your family are timeless. Activated Baking Soda to Eliminate Odors! Leaves Laundry Smelling Fresh!; Biodegradable Cleaning Agents Tough on Stains!; 25% More! Loads Than 80 Load Detergents Concentrated Use 1/3 Less; Safe for Septic Systems; Kosher