52 loads (Contains 52 loads as measured to bar 2 on the cap). 20% more cleaning power (vs. Gain Original). HE Turbo: For both. Find more great scents to love at ILoveGain.com! Bottle made from 25% or more post-consumer recycled plastic. Contains no phosphate. Questions? 1-800-888-4246. Visit us at www.ILoveGain.com.