72 loads (Contains 72 loads as measured to line 1 on the cap). 2 weeks of freshness. Lifts dirt & locks freshness so the amazing scent of Gain shines through! Find more great scents to love at ILoveGain.com! Bottle made from 25% or more post-consumer recycled plastic. Contains no phosphate. Questions? 1-800-888-4246 or www.ILoveGain.com.