Now you can get 2X more everyday grease-cleaining power per drop * in a pure and clean formula. Dawn Free & Gentle dishwashing liquid is dye-free and hypoallergenic, so you can rest assured you are making a positive choice for your family. Our formula is made with biodegradable cleaning ingredients, and even the bottle is made from 25% post-consumer recycled material. With Dawn Free & Gentle dish soap, less truly is more. *Based on cleaning ingredients per drop vs. non-ultra Joy Hypoalergenic and dye-free formula Made with biodegradable cleaning ingredients Essential grease-cleaning power; Bottle made from 25% post consumer recycled material Dawn Free & Gentle dishwashing liquid dish soap, Sparkling Mist