Naturally & artificially flavored. Made with whole grain oats. Delicious hearty maple brown sugar flakes with crunchy oat clusters. Contains ingredients that may lower cholesterol; blood pressure; risk of stroke. Diets containing foods that are good sources of potassium and low in sodium may reduce the risk of high blood pressure and stroke. Three g of soluble fiber daily from whole grain oat foods, like this cereal, in a diet low in saturated fat and cholesterol, may reduce the risk of heart disease. Oatmeal Crisp Maple Brown Sugar has 1 g per serving.