Naturally and artificially flavored. Make a change. 100% natural psyllium husk. 3 in 1 Multi Health Fiber! Helps lower cholesterol to promote heart health (Diets low in saturated fat and cholesterol that include 7 grams of soluble fiber per day from psyllium husk, as in Meta Health Bars, may reduce the risk of heart disease by lowering cholesterol. One Meta Health Bar has 1.8 grams of this soluble fiber.). Promotes digestive health. Helps satisfy hunger as a healthy snack. www.metawellness.com. Questions? 1-800-983-4237. Made in Canada.