Since 1986. Real. Probiotic. With other natural flavors. Contains 12 live & active kefir cultures. Lifeway's ProBoost. 99% lactose free. Naturally cultured. www.kefir.com. Lifeway Origin: In 1986, our family made the first batches of Lifeway Kefir at our home in Skokie, Illinois - just 10 years after we came to the United States from our native Russia. The luscious taste of kefir, long enjoyed in Europe, caught on quickly in Chicago and local supermarkets. We've come a long way from the early days of our original plain kefir, to more than 100 varieties enjoyed today. So from our family to yours, drink up and enjoy! - Sincerely, The Smolyansky Family Traded on NASDAQ: LWAY. Kefir History: Kefir is the smooth, tart, and refreshing cousin of yogurt, and its roots can be traced back more than 2000 years. Originating in the Caucasus Mountains of Europe where people live well past 100 years, the world kefir is thought to have derived from the Turkish word Keif for good feeling, probably due to the sense of well-being experienced after drinking it. Certified gluten free. L. reuteri, B. lactis, B. bacterium breve, L. casei, L. rhamnosus, S. diacetylactis, L. lactis, B. bacterium longum, S. florentinus, L. acidophilus, Leuconostoc cremoris, L. plantarum. Lifeway's ProBoost contains lactobacillus reuteri and bifidobacterium lactis. To learn more visit www.kefir.com/proboost. Published research has shown the healthy probiotic cultures found in Lifeway Kefir may: support the immune system; balance digestive health. Farmer's Pledge: We only use milk that comes from grass-fed cows that are not treated with any artificial hormones. No rBST, rBGH, and GMO free. Required Statement: The FDA has stated there is no significant difference between milk derived from rBST/rBGH treated cows and untreated cows. Kefir - known as the champagne of dairy, can be effervescent due to its unique probiotic strains. This is 100% normal. Look for a slightly rounded bottle. Made with renewable energy. Please recycle. National Kefir Association.