Who cares if you can't pronounce it. You're supposed to eat it. Non GMO Project verified. nongmoproject.org. USDA organic. Yup. Knee-no-ahh - it actually sounds like it's good for you. And if it didn't taste so darned good it'd just be another weirdly named food you've never tried, let alone can pronounce. Come to think of it, it also sounds like a card game your grandparents might have played. Certified organic by SCS Global Services.